Marketing Specialist - Heavy Equipment Rental Business Development

Supra Mandiri Perkasa is seeking a dynamic Marketing Specialist to join our team and drive the growth of our heavy equipment rental business in the booming mining sector in Surabaya. This role offers a unique opportunity to build strategic partnerships, achieve impressive sales targets, and contribute to the expansion of our operations.

As a Marketing Specialist, you will be responsible for developing and implementing marketing strategies that enhance our brand visibility and customer acquisition. You will work closely with our sales team to identify market opportunities, create compelling marketing campaigns, and ensure our messaging is consistent across all channels. This role is perfect for someone who is passionate about driving business growth and has a proven track record in marketing and business development.

📋 Tanggung Jawab Pekerjaan

Key Responsibilities:

• Develop and implement marketing strategies to increase brand awareness and customer acquisition.
• Conduct market research to identify opportunities and trends in the heavy equipment rental industry.
• Create and manage marketing campaigns across digital and traditional channels.
• Collaborate with the sales team to build and maintain strategic partnerships.
• Monitor and analyze marketing performance using tools like Google Analytics and social media insights.
• Develop and maintain a strong customer database using CRM tools like Salesforce.
• Stay updated with industry trends and best practices in marketing and business development.
• Report on marketing activities and performance to senior management.

🎓 Kualifikasi & Syarat

Kualifikasi & Syarat:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 3 years of experience in marketing or business development, preferably in the heavy equipment or mining industry.
• Proven track record of developing and implementing successful marketing strategies.
• Strong understanding of digital marketing tools and platforms.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Familiarity with CRM tools like Salesforce is a plus.
• Fluency in both written and spoken English and Bahasa Indonesia.

🛠️ Keahlian

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